Blog Optimization

Search engine optimization is the process done to generate traffic through search engines. It became a need for websites because 80%-90% of visitors come from major search engines. Higher rankings mean greater number of visitors. The same concept applies to blogs. However, many blog owners are not aware of their chances of being more visible on the web. They just update it once in a while and that's it. Considering the great number of blogs on the net today, from personal to corporate blogs, all their efforts will just go to waste if they do not optimize it.

Yes, blogs can be optimized, too. It should be done for the benefit both of your readers and search engine spiders. Although the process is quite similar with the standard website search engine optimization, it is a bit different. Here are some tips that you can do to start:

Consider the Design

It is not advisable to use the default template being offered by blog publishing sites. You wouldn't want to bump into a girl in a party wearing the same dress, do you? Same thing goes to blogs. You can hire a designer to do the work for you. If running a tight budget, you can always look for free templates offered by web design companies and you can customize it a little to make it unique.

Optimize the Tags

Use the most substantial phrase for your blog in the hard code of the title tag. Also, you have to double check that each entry's title appears on the tile tag. This is sometimes overlooked.

Keywords

You should always use your keywords in the blog post titles and categories. You can also use many categories in one entry if appropriate.

RSS Feed

It is best that you have RSS subscription button available on your blog. This would be more convenient to your readers because it will publish your recently updated work. If your blog publisher don't have RSS automatically available, there are RSS feed button creation tool on the net. But make sure that you place it where the readers can easily see them. You can put it in your sidebar. It is already on the blog owner's prerogative if he/she wants to full or partial RSS.

Use Email

Because there are some people who are not familiar with RSS feeds, go the extra mile and offer them something else with the same benefits. I'm talking about You can have your blog post via email. Free tools are also available online to do this.

Compelling Introduction

Introduction about the blog post is sent out via RSS feed. Make sure that it is compelling to enough to make your readers want to have more of it so that they would click the “more” button and read the entire article. Therefore, it should be interesting.

Check you CSS

It is common that blogs come with overwhelming amount of CSS or Cascading Style Sheets. The solution to this is to place it in an external CSS file to avoid clutter in the main template and for the main entry not to go further down.